The Brief

Cambridge Optronics have developed a medical microscope designed for healthcare practitioners in rural tropical locations, especially those in the developing world.

Cambridge Optronics required a visual identity for their products to complement the innovative design and make sense universally to users.

The Solution

Following a product-naming exercise, Dice created a suite of logo concepts. The final indent is malleable to include numerical updates and a change of colourways, depending on product case colouring.

Product usage icons [brightness etc] were created alongside a multifold instruction leaflet.

Deliverables

Logo
Product icons
Instruction leaflet
Website design [ongoing project]
Download documents

---

WORK