Dice was formed in 1995 to meet the design needs of an ever expanding high technology sector based in and around the Cambridge science parks and research hubs.
Working with technology specialists sparked an excellent synergy between design and digital and allowed Dice to build up a solid network of programme developers and back end specialists.
Clients became partners, partners became friends and well ... the rest is history!
Having lived, studied and worked in Edinburgh, Exeter and Cambridge, Simon Pledger has now settled in Hove (we think). With over 25 years in the business, he has picked up a diverse range of loyal clients both in the UK and abroad. This has allowed him to generate creative concepts across a variety of cultures and sectors from science and health to retail, education and media.
In his spare time, Simon fiddles with his guitar, frets over his coffee consumption, concentrates on life drawing and listens to a ton of music!